Increasing visibility of your app on the app stores is one of the first concerns of ASO; as such, it is significant to understand what you need to do to get your app in front of as many potential customers as possible. From keyword optimization, every app can get benefits It’s all about finding the right keywords. In order to get there, it’s significant to understand how people will search for your app if they don’t even know it exists or not.
Does Your App Solve a Specific Need?
An example can be “Flashlight App” or “Cooking Recipes”
Is the Application’s Market Well Defined?
Do people already know how to search for your application? If so, your app may be able to benefit from this category awareness. An example of a well-defined market can be a “fitness app,” as potential users already know how to search for the product they are interested in. In contrast, niche applications like “budget planning and tracking” may need to include more generic keywords. These apps have low market share and need to educate users by tapping into similar but more general keywords such as “budget planning”.
Does Your Game Belong to Certain Category?
An example could be car games or puzzle games. If the answer to all above questions is no, keyword optimization can still uplift your app and increase search traffic to some extent. However, building awareness for your app in this scenario also requires additional external or inorganic traffic sources for similar but more generic and thus more competitive organic keywords. To summarize, while almost all applications can benefit from keyword optimization,
It’s significant when setting expectations to understand that app that solve specific, well familiar needs will see the most important visibility results from keyword optimization. This is because, by nature, user searches keywords on the app stores that are short-tail e.g., “puzzle” and less likely to look like “long-tail” web searches e.g., “play puzzle games ”.