Apple further enhanced App Store Connect analytics with its new peer group benchmarks feature. Developers will be able to compare the app’s performance against competitors. This makes the App Store look like the Google Play Store, where this feature is available. In this blog, we discuss the significance of this development for mobile growth companies and Show you where and how to start using them for full strategic effect.
App Store Benchmarks compare the performance of apps with similar apps on the Apple App Store. Accessible under App Analytics, and weekly updated, this feature provides insight into the entire customer journey, Identification of what works well in your app in comparison to your peers and What needs to be improved?
Apps are grouped on the basis of the App Store category, business model, and download size to make sure relevant comparisons.
For privacy reasons, individual competitors will not be identified, and all data will not be shared with any third parties.
How can you use App Store Benchmarks?
It is a remarkable tool for developers to understand specific areas of weakness and where to improve the app’s performance. Let’s take a look step by step at how to do this.
Step No. 1: Sign in to App Store Connect
The first step is to sign in to your App Store Connect account. If you don’t have an account, you’ll need to create one.
Step No. 2: Go to App Analytics
After signing in, click on the App Analytics tab in the top menu.
Step No. 3: See peer benchmarks
To view peers of your app group benchmarks, go to the Benchmarks tab at the top of the page. After that, you’ll see a dashboard that shows you how your app stacks up against other apps in the same category.
Step No. 4: Customize your benchmarks
You can apply several filters to your peer’s benchmarks, Including top-left category selection. In the upper right corner of the screen, you can also specify the date range. The data you see in the dashboard will change accordingly.
Step No. 5: Analyze the data
After you apply filters to your peer group, You are ready for data analysis. The dashboard shows how you can compare your app to others on key metrics like downloads, retention, revenue, and engagement. you can identify areas for improvement with this information. Go to the View Trends button to get detailed information about the subcategory data.
Step No. 6: Act
Finally, using the collected information take action. If the performance of your app is poor in a certain area, find out why: Take steps to improve performance. Let’s say, if the app’s retention rate is low, consider how to improve your onboarding process and more engaging features.
In conclusion, peer group benchmarking is a very remarkable tool to help identify particular areas where your app is doing well or poorly and where it needs improvement. Analyze data and customize peer groups to compare with competitor apps in the same category and get valuable insights.